DFLabs Names New VP of Global Sales and Business Development

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DFLabs Security Orchestration, Automation and Response (SOAR) provider, has named Tito Avila as its VP of global sales and business development.

Avila, a 20-year veteran and former Fortinet executive, is tasked to build out the vendor’s global sales organization, extending its reach and expanding its portion of the relatively young SOAR technology market. In that regard, Avila’s appointment is particularly important to managed security service providers (MSSPs) and security-oriented managed service providers (MSPs).

The key reason is the SOAR market appears poised for rapid growth, making it a fertile territory for the channel. Dario Forte, DFLabs founder, and CEO, suggested that Avila’s international experience was a significant factor in his hiring. “He has the international and domain experience to help DFLabs aggressively grow our market share, enter new markets and build a global sales organization,” Forte said.

“The biggest challenge facing organizations is and will continue to be the lack of skilled people to keep threats at bay,” Avila said. “Tools like IncMan SOAR are finally addressing this hurdle through automation and AI. “I’m looking forward to accelerating the growth of our sales team and infrastructure to capture a greater share of the global SOAR market”, Avila added.

This article was originally published on MSSP Alert.

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